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Saturday, 13 October 2007 |
By Daryl Campbell
 It is not enough to maximize web site traffic. You must have a system in place to acquire the name and contact information of people that may be interested in your product or service. Lead generation is one of the most important aspects of internet marketing online and a must when it comes to growing a successful business.
In the old days of online email marketing, you had more latitude to do this. There was nothing wrong in sending out emails to people who had not requested one as long as you did not go overboard with it. Unfortunately many people did just that and by doing so added an old word with a new meaning to our vocabulary: spam. The good news is some people had a better idea and went to work creating email marketing lead capture pages also known as name squeeze.
Name squeeze is the act of setting up one or more web pages whose sole purpose is to entice visitors to leave their contact information thereby joining your opt in email list. The email marketing lead capture form |
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Last Updated ( Saturday, 13 October 2007 )
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Friday, 12 October 2007 |
By Jim Pretin
 If you have a struggling internet business, you are probably facing the difficult task of how to attract visitors to your website at a price you can afford. Indeed, internet marketing is a challenge, and it takes years of persistence. There are many affordable ways to get traffic to your site. For now, we will outline the most practical ways for you to market your online business without having to spend a great deal of money.
The most important task is search engine submission and optimization. There are many different search engines and directories on the internet where you can submit your web site. You need to sign up for a monthly submission plan with a credible search engine submission service. There are hundreds of these submission services on the internet; you can find them by doing a search on Google.
However, be wary of submission services that claim to be able to submit your site to 75,000 search engines. These unscrupulous submitters will submit your website to FFA pages and bogus link pages that can actually get you banned permanently from the search |
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Last Updated ( Friday, 12 October 2007 )
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