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Wednesday, 22 October 2008 |
By Laura Marchiori
 The benefit of pay-per-click advertising is that it brings traffic to your website immediately. That is a powerful tool. The alternative way of bringing traffic to your site is to focus on the organic search results, positioning your website to rank highly in the search results for your business's important keywords. The latter is referred to as Search Engine Optimization or SEO. It too is powerful, but also time consuming and much more complex. With SEO, you will see results over time. With PPC you will see results immediately. But PPC is not cost effective for every business.
Conversion rates on PPC advertising are typically very low, usually less than 2 percent. While there are some businesses that enjoy higher conversions, most fall in this range. Your conversion rate is the percentage of people who will make a purchase after clicking through to your website in a PPC advertising campaign. If you have a 2 percent conversion rate, that means that for every 50 people who click on your keyword to your website, 1 |
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Last Updated ( Wednesday, 22 October 2008 )
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