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Email Marketing Tips And Strategies
Tuesday, 16 September 2008
By Mike McCoy

  If you have a business website, then you should be building an email list of people interested in your product or service.

It's easy. It's simple. It's inexpensive. And you're missing out on the easiest money to be made online if you're not building a list and promoting to them on a regular basis.

The first step in email list building is to join a service that will manage your lists, send email to them for you on an automated sequential basis, and allow you to send a broadcast message to your list whenever you want. Generally, the type of service provider you're looking for would be what's called
an "autoresponder" service.

The second step in starting to use email marketing is to invite people to join your list whenever they visit your website. This means that you'll put an opt-in form on each page. Your autoresponder service will have an automated wizard to help you set up the form you will use to let people join your list.

You'll give people a compelling reason to join your list -
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Email Messages Are Very Personal
Tuesday, 16 September 2008
By Mike McCoy

  Internet users send and receive hundreds of millions of email messages each day.

Whether these emails are cheerful notes to friends or just another boring business update, each one of these messages carries a personal impact. Even this newsletter, which is mailed to 82,000 people, touches you personally.

If you're not sure how personal this can be, then consider the continuing controversy over SPAM. I've found it fascinating to watch how upset some people become when they receive unsolicited emails. Clearly, they feel that this is a crime against God and against man. The only fair punishment is death.

See, it's very personal.

Yet, many of these same people who decry the unwanted intrusion into their lives, will send out the nastiest email messages you'll ever see. Miss Manners would be astounded to read some of the things I've received from people I don't know, who don't know me and have no nexus with me.

When people are in public places, we are constrained by two forces. One is the simple fact of being overheard publicly. We know there are
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