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Mobile and internet advertising set to boom
Sunday, 26 October 2008
By tdimobilead

  Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.
The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India's online advertising is expected to reach an inflection point by 2009-end - a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be
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Last Updated ( Sunday, 26 October 2008 )
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Understanding VoIP
Sunday, 26 October 2008
By Mira Williams

  VoIP service providers currently provide phone and calling services to their subscribers. These subscribers can enjoy unique phone numbers given by VoIP providers to avail features like unlimited incoming calling and very cheap outgoing calling on a monthly basis. Usually, the phone numbers to be used with VoIP handsets are charged a nominal rental fee on a monthly basis. This is usually quite low, and the net charges you are liable for a month will most definitely make your current phone bills look like an unaffordable luxury.

Despite the fact that there is no difference, except for some issues of voice clarity, between VoIP and other traditional systems of calling, you have some compelling reasons to opt for VoIP. The VoIP system completely circumvents the need for the conventional telephony system and is solely reliant on the Internet service. The difference essentially lies in the way voice is transferred using the internet. Voice is transferred as data, and reconverted again at the other end, as voice again. Initially, you will be amazed to discover that calling via VoIP is considerably cheap and the connections
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Last Updated ( Sunday, 26 October 2008 )
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